As a truly South African brand, Lucky Star’s range of product have grown from just Pilchards in Tomato sauce, to a wide selection of South African favourites. All high in omega 3 and protein, there’s a flavour to be enjoyed by everyone and a product that makes getting good nutrition easy and convenient.

Explore the timeline below.

1930 - 1947
1930
lucky star 1930

Canning of fish begins in the United States.

1940
lucky star 1940

The Californian Fishing Industry collapses due to overfishing.

1940
lucky star 1940

The South Africa Pelagic Fishing Industry brings California's canning equipment to Walvis Bay.

1947
lucky star 1941

Making 10 tonnes a day, the canned fish industry in SA booms!

1950 - 1959
1950
lucky star 1950

Southern African canners form Federal Fish Packers.

1955
lucky star logo blue background

The "Your Lucky Star" brand is acquired by Federal Fish Packers.

1959
lucky star 1959

The "Your" is dropped and Lucky Star is registered in SA.

1959
lucky star 1959 pilchards in tomato sauce

Lucky Star Pilchards in Tomato launched.

1960 - 1970
1960
lucky star 1960

Lucky Star stands out in a busy market, growing to 25% market share.

1964
lucky star 1964

Federal Fish Packers becomes Federal Marine Limited.

1965
lucky star 1965

Lucky Star Pilchards in Hot Chilli launched.

1970
lucky star 1970

Over-fishing causes the pilchard resource in Namibia to collapse.

1980 - 1990
1980
lucky star 1980

High demand but low production sees Federal Marine Limited becoming net importers of canned fish.

1980
lucky star 1980

Lucky Star branding is updated and modernised.

1981
lucky star 1981

Lucky Star market share grows to 50%

1990
lucky star 1990

Luck Star market share grows to 68%.

1995 - 2016
1995
lucky star 1995

Lucky Star market share grows to 72%.

1998
lucky star 1998

Lucky Star is bought by the Oceana Group.

2000
lucky star 2000

Lucky Star starts to introduce a variety of new products - Sardines & Tuna.

2013
lucky star 2013

Lucky Star Smoked Mussels launched.

2016
lucky star 2016 skinless boneless fillets

Lucky Star Skinless and Boneless Fillets launched.

2016
lucky star 2016 pilchards in sweet chilli sauce

Launch of New Lucky Star Pilchards in Sweet Chilli Sauce.

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