As a truly South African brand, Lucky Star’s range of product have grown from just Pilchards in Tomato sauce, to a wide selection of South African favourites. All high in omega 3 and protein, there’s a flavour to be enjoyed by everyone and a product that makes getting good nutrition easy and convenient.
Explore the timeline below.
Canning of fish begins in the United States.
The Californian Fishing Industry collapses due to overfishing.
The South Africa Pelagic Fishing Industry brings California's canning equipment to Walvis Bay.
Making 10 tonnes a day, the canned fish industry in SA booms!
Southern African canners form Federal Fish Packers.
The "Your Lucky Star" brand is acquired by Federal Fish Packers.
The "Your" is dropped and Lucky Star is registered in SA.
Lucky Star Pilchards in Tomato launched.
Lucky Star stands out in a busy market, growing to 25% market share.
Federal Fish Packers becomes Federal Marine Limited.
Lucky Star Pilchards in Hot Chilli launched.
Over-fishing causes the pilchard resource in Namibia to collapse.
High demand but low production sees Federal Marine Limited becoming net importers of canned fish.
Lucky Star branding is updated and modernised.
Lucky Star market share grows to 50%
Luck Star market share grows to 68%.
Lucky Star market share grows to 72%.
Lucky Star is bought by the Oceana Group.
Lucky Star starts to introduce a variety of new products - Sardines & Tuna.
Lucky Star Smoked Mussels launched.
Lucky Star Skinless and Boneless Fillets launched.
Launch of New Lucky Star Pilchards in Sweet Chilli Sauce.
Lucky Star Texan Corned Meat Launch
Lucky Star Chakalaka Mild & Spicy was launched
Lucky Star Beans in tomato was launched
Lucky Star Chakalaka Hot & Spicy was launched
Sardines New Look and Feel launch
Lucky Star Corned Meat Launch
Lucky Star Hot Chilli Corned Meat Variant Launch
Lucky Star Soya and Vegetable Stew Savoury Beef Launch
Lucky Star Soya and Vegetable Stew Curry Launch
Lucky Star Soya and Vegetable Stew Tomato Launch
Lucky Star Soya and Vegetable Stew Chilli Launch