Lucky Star is heeding our President’s call to do all we can as a nation to help conquer the threat of the Covid-19 pandemic.
As we play a critical role in providing food security to millions of people in South Africa, we have been called upon to ensure that our essential operations keep running smoothly and safely. And we’ve risen to the challenge.
We are using our trusted brand voice at this critical time to join the call for all South Africans to please stay at home, so we can all stay healthy. Whilst at the same time also using this opportunity to express our appreciation for the medical health workers and all other essential service providers.
We remind people of the deep relationship Lucky Star has with our country, and all her people and reassure them that, as a country, we have overcome major challenges in our past and our fierce national spirit will help us do so again.
Ultimately a positive message of hope and unification – Together we can overcome.
Hear all about it in this video below: