Lucky Star is part of the Oceana Group, which is the largest, most diversified fishing group in the Southern Hemisphere. Its operations include: the production of French fries, cold storage facilities (“Commercial Cold Storage”), the fishing of horse mackerel, rock lobster, hake, pilchard and sardines, the production of fishmeal (for animal feeds and used as an ingredient in bio-oils and some pet food brands), as well as owning their own boats and canning facilities.

Lucky Star is an iconic brand which has had a proud and proven track record in the retail industry of South Africa since 1959.


  • Lucky Star is the market leader within the canned fish sectors in which it operates.
  • Consumer research shows that the Lucky Star brand is trusted for its great taste and consistent quality, offering the consumer value for money and convenience.
  • Lucky Star consistently features in the top 10 in the TNS/Sunday Times most loved brands in South Africa.

Lucky Star constantly strives to add value to the lives of our consumers and is involved in the following initiatives:


The Lapdesk Project

Lucky Star supplies branded lap desks and other nutritional teaching aids to schools that cannot afford to supply desks and material to the children they teach. The project is supported by Archbishop Desmond Tutu.


Peninsula Schools Feeding Association (“PSFA”)

Lucky Star provides 1,88 kg cans of pilchards at a reduced cost to the Peninsula Schools Feeding Association, who provide school feeding to the 22 000 children in 111 PSFA schools that do not receive the NSNP subsidy.

blisters crowd

Blisters for Bread

Lucky Star is one of the main sponsors of the Blisters for Bread Big Walk event, which takes place in Cape Town every year. Proceeds from this event go toward the Peninsula Feeding Schemes initiative of feeding hungry children.



Home Economics Olympiad

Lucky Star supports less privileged Grade 12 scholars to enable them to enter the Home Economics Olympiad, previously reserved for more economically stable schools. Lucky Star also supplies teaching aids to these schools.

Please visit to read up about the other CSI initiatives we are involved in as a group.



Our pilchards are caught in large quantities by specialised fishing vessels operating close to the shoreline. Our vessels employ the highly efficient purse-seine fishing technology, which ensures optimal yields of quality and quantity.



Our pilchards are harvested by a fleet comprising both steel and wooden hulled vessels, according to strict quotas determined annually by the Fisheries Authorities, and within a set season. The total allowable catch is determined annually by the Marine and Coastal Management Authorities through thorough marine research sampling of the pilchard biomass.

The pilchard biomass varies constantly with changing regional and global weather conditions, fluctuations in biological and environmental conditions, and changes in sea temperatures and variations in plankton concentrations. Oceana has earned, and qualifies, for a substantial share in the long-term fishing rights granted in South African and Namibian waters.




Our pilchards are kept in refrigerated holds, in cold seawater, or on ice as they are transported back to the factory, either directly by vessel or by a combination of vessel and refrigerated road transport. In order to ensure optimum freshness, yields and quality, the cleaning, processing and canning are all done in the shortest time possible of the vessels arriving at the quayside.




Cannery personnel manage the automated processes of cleaning, heading, tailing and gutting the fish. The fish are automatically put into cans and subjected to a double cooking and sterilisation process. This ensures cooked-in freshness, product safety, excellent taste and shelf life. (All Lucky Star production facilities in both South Africa and Namibia are HACCP compliant.)




During the canning process each can is marked with a predetermined code to ensure traceability throughout its progress in the value chain. The cans are labelled with the well-recognised Lucky Star label and packed in customer-friendly outer multiples, using the most modern shrink-wrapping technology.



In addition to the most stringent in-house testing procedures, all batches of canned pilchards are sampled and tested independently by the South African Bureau of Standards against set organoleptic and microbiological standards before being allowed onto the supermarket shelves.




The marketing infrastructure of Lucky Star canned pilchards allows the most comprehensive distribution and warehousing in southern Africa, exposing the product to consumers universally in all regions and in every trading sector.



Lucky Star canned pilchards are delicious hot or cold and, because they have already been cooked in the can, it is only necessary to reheat them before serving.